It’s the basic principle of advertising to keep track of the effectiveness of your campaigns. If you don’t know what’s working and what’s not (and why), you might as well burn your money.
One tactic that can help you do this is a competitor analysis of the advertising landscape in your niche – and that’s what we’re here to help you do.
Through our partner app, AdClarity , we recently collaborated on a study on advertising trends across various industries and published two blogs on overall ad spending trends and the most popular types of ads so far.
cost per mille (CPM), or cost per thousand impressions, to help you compare your own campaigns to those of the competition.
From discovering average investment levels to finding ad campaign performance metrics, you'll be able to differentiate your industry using AdClarity when we're done.
Not only that, but once you have mastered AdClarity, you will also be able to spot inefficiencies and, therefore, areas for improvement in your own campaigns.
Let’s take a look at the average CPM in digital advertising for each industry and content type to get you started.
CPM Benchmarking
CPM on a given platform or channel is a great indicator of the usa telegram data success of an ad campaign, regardless of industry. Once you know what high and low CPMs look like, you can use that information to guide your own campaign budgets going forward.
CPM certainly depends on a variety of factors and can differ from industry to industry, but that’s precisely why we included it as a data point in this study. You’ll be armed with CPM insights and be able to figure them out yourself in no time.
Our methodology
Using data provided by AdClarity, we evaluated a total of 956 domains from major players across 13 industries in the United States . This allowed us to analyze the CPM of ads and campaigns based on the estimated spend and impression data in the study. The dataset covered display, social, and video ads during the period from January 2021 to May 2023.
CPM benchmarks for digital advertising, by industry
Our first step was to determine the CPM for each selected industry. We ranked them by dividing the total estimated spend by the total estimated impressions x 1,000 and found that the food delivery industry came out on top with a high CPM of $7.63 :
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