with the Topic Research Tool

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How to avoid low-quality content
To avoid publishing low-quality content, you need to produce high-quality content that is:

Accurate
Relevant
Readable
Useful
Satisfy search intent
Grammatically correct
Credible (demonstrating strong EEA)
This type of content is relevant to both your site and your audience .

To brainstorm relevant content, open Semrush’s Topic Research tool.

Enter a word or phrase within your site's niche. Then click " Get Content Ideas ."

"yoga mats" entered into the search bar of the Topic Research tool
This will generate a list of possible subtopics you can write about.

"Content Ideas" dashboard for "best books" generated by the Thematic Research tool
Click " Show more " for a list of possible headlines, questions, and related searches.

Headlines, questions and searches related to "best books 2023"
Use this tool to explore what topics your audience is searching for and how you can address them. High-quality content is all about meeting user needs . That starts with the right topic.

Get content ideas



Try it for free →
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2. Duplicate content
Duplicate content refers to pages created with the same content. Or almost the same, with a few words changed here and there.

Duplicate content is inherently unoriginal. And a lack of originality can be an indicator of low-quality content.

There are some potentially negative cayman islands phone number database consequences of duplicate content, such as:

Lower page rankings
An incorrect version of a page appears in Google results
Indexing issues
All of the above can lead to a decrease in site traffic. Which can be detrimental to your business or website goals.

Duplicate content can happen without you even realizing it.

For example, if you accidentally create new content on a topic you already have a page for, or if you publish variations of pages (such as separate US and UK versions of a page).

You can easily find duplicate content on your site using Semrush's Site Audit tool .

Open the tool and click " Create Project ".

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