participants must message the page

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ntil yesterday evening, any form of promotion on Facebook was only allowed via a separate app or a 'Facebook Offer' (Facebook voucher campaign). But that did not mean that everyone adhered to those rules. On the contrary. This condition (all promotion must be via an app) is a thing of the past since yesterday, at least partially. Facebook now allows owners of Facebook pages to run a promotion or campaign where:

participants on the Facebook page must respond to or like a post;
Likes are used as a voting mechanism.
What does this mean in concrete terms? Imagine you are a furniture maker and want to draw attention to your new garden furniture. To do this, you want to raffle a copy among your fans on Facebook. You post a message on your Facebook page and call on your fans to indicate why they think they should win this piece of furniture. Then you let the comment with the most likes win. To promote your message to a larger audience, you turn it into an advertisement.

Facebook Promotion ExampleWhat is allowed and what is not?
The above example is therefore allowed in the jordan phone data new situation. But the new guidelines are not carte blanche for all variants of promotions. It is not allowed to:

to let fans tag a photo that doesn't include them;
to call on fans to share a message on their Facebook profile (share & win).
The first point is clear. The second condition is more difficult, because it is something that happens a lot on Facebook. But it remains, despite the relaxation of the rules, not allowed. In concrete terms: the furniture maker may not ask participants in his action to share the message on their Facebook profile (timeline).

Such a share & win campaign is of course tempting, because it ensures a large reach, but it is – apart from the fact that it is not allowed – not recommended. Many Facebook users only share messages with their friends. As a result, the 'share' is also not visible to the administrator of a Facebook page and the fan therefore never has a chance to win the prize. Facebook also indicates that they may make it possible for Facebook page owners to see which fans have shared their messages in the future, regardless of the privacy settings.

Is a Facebook app now redundant or not?
At first glance, an app may seem completely unnecessary, but is that really the case? For smaller promotions and promotions by smaller companies, a legal like & win campaign may be a good solution. However, there are still some catches to not using an app.