Bigger budget more options

arzina221 · Post by **arzina221** » Mon Jan 06, 2025 5:47 am

In addition to self-service advertisements, you can also purchase advertisements via the local LinkedIn office. Not only do you have more creative options, the segmentation options are also more extensive. This does mean that the costs are also a lot higher. If you want to purchase media via the local LinkedIn office, you must assume a minimum order value of 10,000 euros. Also keep in mind that you can only purchase on a Cost-per-Mille (CPM) basis.

In addition to segmentation on profile characteristics and group participation, you can also include specific times and behavior. If you want to reach professionals who may be looking for a new job, you can include in the segmentation whether someone has recently consulted vacancies on LinkedIn or asked for recommendations.

You can also link these elements to time: who has taken certain actions in the past thirty or sixty days? By including these types of elements in your targeting, you ensure that the message is even more relevant to your target group. You can also use these Ads to bypass the problem of the English and Dutch settings and reach the entire Dutch LinkedIn population.

Display Advertising
Display Advertising is available in the luxembourg phone data standard IAB formats. This means that more creative expressions are possible than with LinkedIn Ads. Create specific expressions for LinkedIn, because you are addressing a business audience.

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Content Ads
Content Ads are rectangle banners in which you can integrate your own content, such as video material or blog articles. LinkedIn recently added SlideShare Ads to its offering. In this type of Content Ad, you can add a SlideShare presentation . The banner is formatted by LinkedIn based on the company's input. For example, it can be a YouTube link, an RSS feed or a link to a white paper download. Content Ads generally have a higher involvement than standard Display Advertising, due to the substantive nature of the expression.