Tip 3: Use the right social media with good content

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Facebook is described here as an example, but there are countless other places where you can build a community. It just depends on where the target group is located. For example, followers on Instagram , a LinkedIn group or Google+ communities . Retailers have the great advantage of having a physical sales location, a great platform to draw attention to the chosen community. Place a link on the sales receipt, the plastic bag or simply large on the wall.

Tip 2
Contests: often people only participate because they want to win something, not because they are fans.


First of all, the social media landscape needs to be thought out. On Twitter or not? On Facebook or Pinterest or not? Each medium has its own function. Each tweet is actually a mini press release. malaysia phone data Facebook is excellent for managing the community. Pinterest, if used properly, can generate an insane amount of traffic to the website or webshop. And I could go on and on. It is therefore impossible to indicate in general which social media are interesting.

A choice is never final. The media landscape changes daily. Anyone who starts on Facebook now may have to stop next year. It is not possible to make a long-term plan. Constantly one has to look and measure what works and what does not.