The nonprofit’s team directed which content to include and highlight when

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For example, Nacoa had an upcoming media push ahead of COA [Awareness] Week and thus directed one of the videos (scheduled to release in that week) to be more politically focused, calling upon the government and certain members of Parliament to act,” Southard-Woolf said.

RESULTS: Views and calls
The videos garnered over a million views online. Nacoa’s helpline received 33% more calls, many from first-time callers.

The videos were posted on both Nacoa’s and Calum’s Instagram accounts. “This was proven especially helpful as Calum has 1 million followers on Instagram, a good percentage of which are children interested in football and his father and thus could be suffering from alcoholic parents and not know who to turn to,” said Southard-Woolf.

Here's a breakdown of the results for the seven czech republic whatsapp resource videos posted from September 15th to October 24th, 2023:

“We’ve had better overall responses and conversions from the Calum campaign than having all-day national coverage on BBC News outlets,” Henriques said. “The fact that they [Calum and George Best] both lived this issue in the public eye allows us to represent in hyper-bold terms the kinds of events that everyone going through this faces. Gathering and using B-roll footage of Calum at his father’s national funeral hits hard to someone who knows what it feels like to be putting on a brave face when it feels like the world is watching on.”

The lack of CTAs did hinder other objectives though. For example, in hindsight the team realized that could have added a call-to-action to ‘sign a petition’ to the video that focused on the UK government’s abolishment of funding. And while the team was pleased with the viewership and increased visibility and outreach, it’s still not entirely clear to them whether a campaign like this has a ‘donate now’ potential. The team felt that side of the campaign didn’t go so well.