And he turned to me and said, Do you have any interest in

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learning how to do this? He said, We need a marketer, we need a marketing function. We need to start getting serious about this. What do you think? And I said, Sure and no idea how to build a marketing function. I had no idea what it meant to be a marketer, but I said yes and figured the rest of it out later.

I've done this a few times in my career. I did this at a at the private equity firm I worked at as well. But yeah, before I was ready to say yes and I find that I know how to learn. I'm a really good student. It's a skill that I have honed over time. I know that I can teach myself how to navigate situations that I don't know by leveling myself up, talking to incredible people and learning from incredible people who have done it in the past Now, does this mean I'm going to be a neurosurgeon?

Absolutely not. I am not talking about things like this. Obviously, I am norway whatsapp resource not encouraging anyone to just get behind a scalpel and go out. But I am saying that it has served me well in pushing me before I was ready to be pushed. I am the type of person or had been the type of person who very comfortably would stay within the zone of safety and wait for someone to say to me, I think you are ready for step number two.

It doesn't happen that way. We need to advocate for ourselves and say, Hey, yeah, I can do this, let me go figure this out and I'm going to come back to you. And that's exactly what I did. Did I learn how to be an incredible marketer in that first year? Absolutely not. But then I learn a lot more about marketing in that first year than I had the year before.

Absolutely. 100% over. And I continue to do that over and over and over again. Still, I like saying yes, I don't know how to do that, but I'm going to figure out how to do that for you.