This time we are going to talk about the 5 copywriting mistakes you make on your website that make you lose customers and sales.
Good title, right?
Well, this is the work of a professional, colleague and friend like María Gomez Cuesta .
She is a journalist and copywriter . In other words, a magician with letters, with which she works magic and makes you sell more and better in your business.
Something that is indispensable today.
That's why I invited her to the blog, because she brings up a very interesting topic that should be taken into account in any web project, and it was time to talk about copy, don't you think?
With that, I leave you with her, and this piece of article she has marked.
Let's go!
Copywriting is the best way to sell the impossible with words, don't make these mistakes.
Free-Web-Design-Guide
Web design and copywriting work as well together as two twins in their mother's womb.
And they cannot (or should not) work without each other.
I'll explain it to you in another way so you understand.
Imagine it's Saturday night. You're in the middle of the club, having fun with Bizarrap and Quevedo, and suddenly the most attractive person you've ever seen in your life crosses your path.
You don't want to miss the opportunity to find out more about her, and with your heart pounding, you approach her.
Two things can happen.
You start talking to her and discover that you have a lot of things in common. You have a good time together and decide to meet up the next day to continue the conversation in a quieter place. And who knows? Maybe something nice will come up.
Or…
You start talking to her and the conversation doesn't go anywhere. You don't connect, you don't share interests and you don't like her personality in the least. You turn around and continue dancing with your friends. Another time.
A similar thing happens with web design and copywriting .
Design attracts and captures the attention of the user who arrives at your website, but if the texts don't hook them, you're lost. Your potential client will leave the way they came.
It's a question of BALANCE .
And to ensure that visitors to your website are trapped like a fly in a spider's web, you have to work on copywriting and design together.
That's why the owner of this blog, Jorge Gijón , has trusted me to show you the main mistakes that business owners and entrepreneurs make in their texts , so that you don't replicate them and sell more and better with your website.
And don't just worry about the design.
Here we go.
5 copywriting mistakes you make on your website
copywriting-errors-web-page
MISTAKE 1: Thinking that a picture is worth 1,000 words.
I have come across (and I am almost certain that you have too) super nice pages, with slides and a ton of effects, that are just a mere showcase.
Because they don't convey their value proposition, you don't know malaysia b2b leads what they offer and navigating through them is more complicated than making ends meet.
They are those people who think that people don't like to read.
I agree. People don't like reading huge paragraphs that say nothing, that have no intention and that only talk about themselves.
Come on. One of those where you start reading and end up like Homer and the monkey with cymbals.
A website that uses the right words, makes clear what it sells and who it sells it to, that produces an emotion in the user and that stands out from its competition, will be read. Point by point. Even if it is not accompanied by any images.
And how is this achieved? With copywriting.
Studying your client's needs: what hurts them and what they are looking for in a professional like you
Speaking their own language
And entertaining with a good story
If you use these three keys I am sure that your texts will be read.
MISTAKE 2: Being serious to appear more professional
Your client may be the president of a large multinational, but he is a person just like you.
With problems and joys.
Obligations to meet and bills to pay.
Family and hobbies.
And I'm pretty sure he can relate to a lot of what you're going through. If you want to connect with your reader, write like you talk. Forget about terms that sound "professional" and pompous and don't mean anything.
Yes, I am talking about “multidisciplinary”, “young and dynamic team” or “leaders in the sector”.
