How do WhatsApp template categories work?

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In the world of WhatsApp , at the business level, there is something called WhatsApp template category . These templates serve many purposes and are used in different types of situations. Let's say it is the way WhatsApp classifies a type of interaction of the business with a user. Through these models, and depending on the reason for the message, WhatsApp allows an interaction, it depends greatly on whether it is the company that communicates first with the customer or the other way around. It also depends on the model, whether it is for marketing or just a simple contact (a hello or a thank you) The models are divided into 3 categories: Marketing Utility Service These models, individually, have their own rules, which we will see later.

We will see more precisely how the WhatsApp model categories work . How do model categories work? The WhatsApp template categories have very special features, in the following we will explain each of them. A. Marketing Model azerbaijan telegram database Category WhatsApp Template Categories This type of template is used to make promotions, marketing campaigns, disseminate information about products, offers or discounts. There are thousands of possible use cases, as long as it is for marketing purposes , the difference with other template tests is that this one has the permission to do promotions and a higher cost than the others. B. Utility Model Category WhatsApp Template Categories to open or close a conversation.

In short, this is the type of template that is used to greet or say goodbye, it only supports short sentences and words. Another important point is that this type of template cannot contain any type of promotional phrase. C. Service Model Category This type of template is used when the conversation is not initiated by the company, that is, utility templates are used to respond to conversations to which the customer has written first. If a customer initiates a conversation from 0 then that is where utility should be used, if we have a customer who we have spoken to before but more than 24 hours have passed without him having spoken to the company and that customer wrote first then utility pattern should be used.

In short, these are the models that are used when conversations are initiated by the customer. Callbell and models on WhatsApp Callbell is a cloud-based service that improves communication between companies and their customers, from Callbell there are different modules with numerous features to improve sales and support processes and interaction with customers on the part of companies. Callbell acts as a mediator between companies and WhatsApp so that they can develop Broadcasting campaigns or communicate seamlessly using WhatsApp template categories with their customers. Through this tool, companies will be able to communicate with their customers through WhatsApp and other social networks with a multi-agent and multi-device team in a fluid way and with many tools at your disposal. If you want to try Callbell and start using WhatsApp templates, click here .