Viral content becomes a success skill

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Social media becomes the starting point on the internet
facebooklikesIn addition, it is important to see that social networks are increasingly becoming the starting point on the Internet and are displacing the Google search box. People often no longer start looking for information, but start via their network on social media.

As a news company or a big brand, you need to be there: in the posts, tweets and updates that friends in their network share with each other. As a publisher or media company, it can therefore be worthwhile to not only bring the serious important news, but also updates that appeal to emotions and that people like to share.

This is also an essential insight for advertisers. Do you really want exposure on social media? Then it is not enough to buy banner space, but you have to provide social-friendly content that people like to share. Only then will you have a viral effect and reach the friends of friends.

Creating 'shareable' content is becoming an uruguay phone data important skill. It is not about tricks to make something go viral quickly. Content creators need to start thinking about the emotional level of their content. In addition, content needs to be strongly focused on people's identity: which people do you want to share your content? After all, in order for content to go viral, it is essential that people recognize themselves in it and that they want to share this content with their network. Topics that lend themselves perfectly to this are, in addition to strong emotions, also things like humor and nostalgia.

Sex doesn't sell anymore
It may come as a surprise to realize that there is one subject that lends itself poorly to sharing on social networks: sex. In the world of the anonymous Google searcher, sex or controversy was a constant crowd-puller. In the social world of Facebook, that is not the case. The number of people willing to share erotic material on Facebook (with mothers, colleagues, and future employers watching) is minimal.

Content must be shareable via mobile
mobile intranetAnother important development is that social networks are increasingly used via smartphones and tablets. Social and mobile are rapidly integrating and now about half of all traffic on Facebook comes via mobile. Do you want your content to be shared? Then it is essential that your content is suitable for sharing on social networks via mobile.