In 2021, online purchases are worth 39.4 billion euros (+21% compared to 2020),

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This is the same conclusion reached by the B2C eCommerce Observatory , which during the conference B2C eCommerce: the future of Retail begins here , promoted by the School of Management of the Milan Polytechnic and Netcomm, highlighted how eCommerce is being consciously chosen by a growing number of Italians.

In 2021, the incidence of B2C eCommerce on total retail sales , an index ivory coast whatsapp resource of online maturity, reaches 10% (it was 9% in 2020).
The emphasis is therefore placed on the integration between physical channels and B2C eCommerce (which is gaining ground among Italians' preferences), an integration that we can now observe not only in the case of large companies, as happened in the past, but also for medium-small businesses . In many cases, however - the report specifies - "the approach to multichannel has been rather basic, based on online interaction methods and on order acquisition models through social and/or instant messaging platforms, therefore not strictly eCommerce". There is still a long way to go.

We have mentioned the synergic adoption of digital and physical channels several times in this article, in fact indicating it as one of the crucial trends for the current Retail market. We will now see how digitalization is at the base of another trend at work in the retail and organized distribution sectors: sustainability .