Pay attention to levels of consciousness

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“There is no digital purchase path without content.”

If you want to promote something, you need content. How else would you educate your customers about the possibilities and differentiators of your products, services, or solutions?

If you want your website content to serve as your best salesperson , it needs to be of top-notch quality and explain why your customers should choose your product or service over your competitors. So, the content needs to communicate very clearly what kind of unique value you offer.

When your website content appears to search engines and artificial intelligence as an attractive information search channel, they will use your content to filter information and provide recommendations to the information seeker. To increase the likelihood, you need to consider that your site offers answers to different levels of awareness.

Make sure you know your buyer personas: Buyer personas are jamaica phone data your company's target audience

A successful purchase path is built according to the MRACE® model , which takes into account all stages of the purchase process, which are: Reach, Act, Convert, Engage, and the cross-cutting measurement, or Measure.

When the purchasing path is built to cover all these sta
Read also: Visual design according to the MRACE® model

Aren't your digital sales performing as well as they used to? You need to closely monitor market changes
We work with numerous companies every day, whose digital marketing is systematically managed using the MVG-MRACE® model . The operational work is based on the company's most important buyer personas and a concrete value proposition. However, you may end up in a situation where your company's digital sales are no longer growing at the same pace as before.

In this case, you need to find out: