Online shopping also benefits from a blog

[sharminakter]

As a content marketing expert, you sometimes hear statements like this. However, we have proven with our clients that such claims are not true!

For example, industrial company Cross Wrap has been able to increase both the quantity and quality of leads thanks to our collaboration. Whereas leads were previously collected at trade fairs or other international events, today the company's main lead generation engine is digital marketing.

Read: Cross Wrap – an industrial company gets sales-ready leads with digital marketing

It's true that in many B2B industries, sales processes are long, and purchasing decisions are not made directly by reading a blog. Therefore, the most important task of a business blog aimed at the B2B target group is to acquire leads that are ready to buy for sales rather than for trading.

This can be achieved by investing in lead magnets and japan phone data conversion points, such as subscribing to the newsletter list, contact and quote request forms, and downloadable materials, such as guides or whitepapers, in addition to high-quality blog articles.

Read also: B2B content marketing – develop your brand, stand out and acquire new customers

And why does an online store need a blog, aren't comprehensive product pages enough? In that case, yes, if your goal is to sell only to customers who already know your products and company. If, on the other hand, you want to reach new target groups and create demand, a blog is an excellent tool for that!

You can use a blog to present and compare products in more depth, but to create demand, it's a good idea to write educational and inspiring content that is also generally related to the topic of your online store.

If you sell clothes in your online store, you can blog about the season's fashion trends. If you sell cosmetics, you can advise readers on skin care. If you sell SLR cameras, you can give tips on photography, and so on.