Much more to say about brand naming

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To clarify, we will tell you about the 9 points you need to know if you want to address the brand topic. A series of important concepts that are linked in different ways to the brand and its function. Let's discover them together!

Brand name
This concept is often confused with the concept of brand itself. However, the brand name refers exclusively and directly to the name of the brand , that is, to the word itself, that you may have chosen for your business. This definition coincides with that of trademark and in fact it can also be legally registered by the owner in order to protect it legally.

Brand perception
One of the factors that is worth working on right away, once the brand naming step has been passed, will certainly be that of “brand knowledge”. This factor is in turn divided into “ brand awareness ” and “ brand image ”. The first indicates how much the final consumer is able to identify a brand and is a mainly quantitative variant . The second variant is qualitative and concerns the expectations and ideas of consumers towards a brand.

Brand Equity
This value is a true indicator of the health of a brand in relation egypt whatsapp resource to the reference market. It expresses the strength of a brand in a given market through a series of indicators such as recognisability, coherence in its manifestations, customer loyalty, etc.

Brand value
Very similar to this factor is brand value , which however indicates in a more precise and quantitative way the monetary value of a brand (especially in the case of a sale). Brand value indicates the actual economic value that a buyer must pay in order to acquire a company if it were for sale.

Brand essence
As the definition itself suggests, this factor indicates the most immediate basic association of ideas between your brand and a value in the mind of the consumer . The “brand essence” in action can be observed, for example, when you think of the Rolex brand, which is immediately associated with the concept of luxury, mechanical precision, reliability, great history… all concepts that are present in the mind of those who know the brand.