The characters
Before you start generating leads, it is essential to think overseas chinese in australia data about a target profile. Here, the goal is to establish a robot portrait of the typical customer : motivations, obstacles, demographic elements, behaviors. Knowing the target well is essential to adapt the overall marketing strategy to the market (responding to a real need) and to your clientele (finding the right message).
Content marketing strategy
Content marketing is based on the creation and promotion of quality content, appropriate for your target audience. All of this is done in a multi-channel, even omnichannel, approach . This strategy aims to attract visitors, convert them into prospects and then into customers. The goal is to build loyalty.
To choose the right type of content to distribute, it is necessary to ask the right questions:
What needs does your offer respond to?
What kind of information are you looking for?
What channels are used by your target audience?
What are your favorite formats?
What are your reactions to the message?
SEO
An SEO strategy is based on inserting keywords into the pages of a website. The goal is to make it rise to the top of the search engine results. To be effective, the SEO strategy must be directed together with the content marketing strategy.
Landing pages
A landing page is a page designed within the framework of a marketing or advertising campaign . Its sole purpose is to transform : that is, to lead visitors to perform a specific action based on the content. This can be, for example, clicking on a call to action (CTA) or on a commercial/sponsored link , in the case of an advertisement.
Landing pages are accessible through links, or inserted in strategic locations (emails, blog articles, etc.). The construction of a landing page is based on the combination of different sections. They must allow you to provide social proof, to differentiate yourself from the competition.
To have a successful landing page it is recommended:
Paid SEO or SEA
Paid SEO or SEA is placing sponsored links at the top of search engine results . The most well-known platform for doing SEA is Google Ads.
Among the paid ads that can be broadcast on Google we can mention: banners, pre-roll videos, advertising blocks, etc. With personalized ads , it is possible to reach the objectives in the right place and at the right time.
Develop your social networks
First of all, it is essential to choose the networks well based on your objective . A well-managed network is preferable to several networks with little content.
In order to generate leads, social media provides visibility , reputation , promotion and authenticity.
To take advantage of the potential of social networks , it is important to:
Conduct an audit of the current situation;
Set goals;
Choose the right networks in relation to the objective;
Post content regularly;
Post content regularly;
Measure the performance of actions to improve the content strategy.
