3 Ways Google Analytics Can Improve Your Recruiting Process

[Joyzfsddt66]

It’s common today to hear the phrase “sales is marketing.” This is especially true in the B2B space, where the sales process is more complex and personalized than ever before. However, marketing isn’t just important for sales. That’s because for talent acquisition, “recruiting is marketing,” too.

We have seen and read a lot about the ongoing war for talent. As jobseekers gain the iceland whatsapp phone number upper hand in the recruiting process, companies and their recruiters have had to step up their efforts or risk losing top talent to the competition. This has led to the growing importance of the candidate experience and employer branding, among other relatively recent talent acquisition initiatives.

These trends have led to a rise in recruitment marketing, as recruiters are required to think and act more like marketers. In many cases, especially for SMBs, the recruiting team even falls under the overall marketing department, leading to much more collaboration and knowledge sharing between the two functions.

One tool that marketers from all sized companies have come to depend on and embrace is Google Analytics. I would go as far as saying that it is essential for any company today, as the amount of information you can get is invaluable. And Google Analytics doesn’t just benefit marketers, it can be an extremely useful and powerful resource for recruiting teams, too. Let’s dive into a few ways Google Analytics can help improve your recruiting process!