Enter a generic keyword such as “writing”

[sharminakter]

Pillar page on washing machines
However, don't fall into the trap of listing too many pillar pages. You could end up with too narrow a niche.

You will be able to offer more specific content when creating thematic clusters.

2: Create thematic clusters using internal links
Now that you have listed your thematic pillars, it's time to develop more specific thematic clusters for each of them.

Design your pillar as the main theme and your clusters as secondary, more specific themes.

So, if your pillar page was about “SEO Copywriting,” your clusters might contain the topics “What is SEO Content Writing?” and “SEO Copywriting Tools.”

You can even create more clusters for your clusters. For example, add pages about subject line and calls to action (CTAs) to your “newsletter writing” cluster.

These pages should be internally linked to the pillar denmark telegram data page to emphasize thematic relevance and indicate that the main pillar page is the page with the most authority.

To begin, develop your topic clusters and form ideas for relevant subpages.

A simple way to do this is to fill out a table for each thematic cluster:

thematic cluster strategy model
If you are not sure how to create topic clusters or subpages, use a keyword generator such as Semrush's Keyword Magic Tool .


Keyword Magic Tool
You can browse the results or use the left column to find related keyword groups.

In this example, see the different topics related to writing such as “course” and “email”.

keyword search for "writing"