So how do you create audience-oriented content?

[sharminakter]

Provide users with a satisfactory experience;
Keep their promises.
In other words, Google, like your audience, values ​​content that is designed first and foremost to help people by answering real, relevant questions in a meaningful way.


To start, you can simply look at what’s already ranking. This is called search intent analysis and can help you get a better idea of ​​what your audience wants from your content.

To do this, simply Google your target keyword and hong kong telegram data take note of which pages rank first. You can look at:

the target audience (e.g., beginners vs. experienced users);
content structure and article type;
the questions and topics covered in the content;
the length and presence of visuals and other elements;
the type and structure of the titles.
But to improve your strategy, Kyle Byers , director of organic search at Semrush, suggests getting to know your audience more directly.

Engage with your audience. Then take what you learn and use it to improve your content. The more useful you make it, the better your results will be.

— Kyle Byers, Director of Organic Search at Semrush

Then, using what you've learned, try to answer three key questions when creating content.

What are my audience's needs, challenges and difficulties with this topic?
How can my content add value to what is already available online?
What is my audience saying about this, for example on social media or at industry conferences?
American e-commerce site ModCloth is one of the brands that is most successful in focusing its content on the audience. It targets millennial women by offering them unique styles, generally feminine and vintage-inspired.