Webinars in the age of COVID: Best practices for engaging your base over Zoom

[joxet11299]

Businesses reevaluated their strategies at the start of the pandemic. The recent health crisis led many brands to close their doors. If you look at your emails, you may notice that it’s more loaded than usual.

Many companies seek digital platforms to compensate for their economic loss. Many started hosting company meetings online. Others focused on refining their social media strategies.

To conform to social distancing policies, webinars are becoming the norm. In this article, we show you how to boost engagement with webinars. Read on to discover more about online business growth.

What is a Webinar?
A webinar is a compound of the words web and seminar. This refers to a lecture, workshop, or presentation conducted with a video. Many people use webinar software like Zoom to host these online seminars.

Many schools use webinar platforms for online learning. You can use webinars to educate a new audience or a recruit. Recently, marketers have been using webinars to generate leads and introduce their brand.

Are you new to webinars? Here’s a short guide on the features of a webinar. Read on below to discover how to integrate webinars in your business plan.

Features of a Webinar
Depending on your chosen platform, a webinar can provide different features. Some marketers host webinars through free software or with a digital marketing podcast.

Webinar software often has a wide spectrum of uses. You need to choose a platform that can provide you with the right tools to host a successful webinar.

Live Chat
The easiest way to engage with audiences during a webinar is through a live 99 acres database chat. This allows your users to leave questions or answers to your queries. It can be difficult to get someone’s attention when you’re not in the same room.
Live chat allows you to do this. At the same time, it allows your users to interact with the presenter if they desire. Answering a user’s questions, no matter the medium, allows you to build authority.

Recording
Most webinars run live to promote interactivity. Both the presenter and audience can ask and answer questions in real-time. One feature that some video conference platforms offer is screen recording.
You can use this to track the performance of your webinar. You can also host it for users who couldn’t make it to the live meeting.

Screen Sharing
Screen sharing is an essential feature of a webinar app if you require a demonstration. This feature allows your audience to see what you’re doing on your own screen. You can have them follow your instructions and replicate it on their own.

You can also use screen sharing during a demonstration. If you have a PowerPoint presentation prepared, screen share comes in handy.

Surveys and Polls