Why? Many high volume keywords have a high cost per click.

[sharminakter]

This user is probably doing some preliminary research on SEO in general. They may be a few months away from looking for software to help them with their SEO strategy.

Cheaper PPC campaigns
If you use Google Ads, long tail keywords can also help you get the most out of your advertising budget.


Also, as we just pointed out, these types of generic keywords don't convert very well.

On the other hand, long tail and low volume keywords are highly targeted. Which means they can have a higher conversion rate.

Plus, they usually have a lower CPC. It’s a win-win PPC choice!

The main drawback to focusing on long tail keywords is that you have to rank for several of them in order to get the same traffic as with a single head term.

Number of searches for long tail keyword
How to Find Your Long Tail Keywords
Here are some proven strategies for finding long tail keywords for your website.

Google's autocomplete feature
When you start typing in Google's search box, you'll see a israel telegram data drop-down list of related terms that people are searching for:

Google's autocomplete feature
You can also add a letter after your search term to see even more suggestions.

For example, if you're looking for long-tail keywords related to marketing content, you can type something like "content marketing p" into the search box and get the following list of suggestions: