Group sales emails

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Use email to promote group sales and earn a massive spike in ticket sales. Ideas include emails that:

Ask your audience to share your event with their groups, such as nonprofits, church groups, clubs, sports teams, schools, Facebook groups, community organizations and any other group they’re part of
Offer group discounts and incentives such as reserved seating so groups can sit together
Offer special incentives for nonprofit groups, such as a portion of ticket sales donated to a given cause
Promote a charity that groups will be interested in supporting: They get to contribute and have a great time doing it
Consider which types of groups are likely to be interested in your event. Then, help them see why attending your event is a good idea for their group.

5. Event newsletters and announcements
Send regular email updates to keep your audience interested and excited. Ideas include:

Entertainment announcements: Tell your audience who will be performing as you ink contracts
Food and vendor announcements: What treats can they enjoy at your event? Which vendors offer on-site shopping?
Available experiences: Will your event have games, contests, obstacles and other experiences attendees can participate in?
Helpful tips: How can they get in early? Where should they park? What are the best directions? Where are the best seats?
Event schedule: Make it easy for attendees to print a schedule to keep in their pockets
Use email newsletters and announcements to continually create buzz around your event and increase registrations as the date draws near.

6. Social shares
Use email to ask your audience to share your events on Facebook, Twitter, Instagram and other social accounts. A simple request can work, but you might get better results if:

You attach your email to a contest; for example, promote a photo contest prior to the event and let others judge the winners on social media
You offer a special incentive for sharing your event, especially if those shares lead to ticket sales
Your event supports a cause, remind your audience about your event’s impact and suggest social sharing as a simple way they can help
Don’t underestimate the power of social media for event promotion or the ability vk database of email to drive social shares.

7. Product sales
Offering cool swag at your event? Let your attendees get it early with emails that promote product sales. Ideas include:

T-shirts, hats and other apparel
Wristbands or event bracelets
Sunglasses
Drinkware such as tumblers, water bottles and coffee mugs
Flying discs
Umbrellas
Tote bags
Even better, create an official event swag bag packed with the necessities attendees need to “survive” your event. Sell it as an add-on to ticket sales or offer it as an early registration incentive.