What are SEO reports? SEO reporting isn’t a collection

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Data points you store in Google Sheets. Rather, it’s the backbone of your entire SEO strategy. Think of it as a roadmap that outlines where you’ve been, where you are, and where you’re going in regards to search engine performance. Most digital marketers create SEO reports to present to external stakeholders, team members, and clients : Showing the progress of an SEO campaign through the conversion rate Evaluate whether a campaign is generating a positive return on investment (ROI) Taking responsibility for campaign performance In other words, SEO reporting is the key to any successful campaign. With advanced data and analytics in your pocket, you’ll be able to make smarter decisions. What KPIs should you include in your SEO dashboard? Key performance indicators (KPIs) are measurable values ​​that show how effective your team is in achieving your business goals or objectives .

They serve as a guide to help you focus your attention on what matters most. For example, if your goal is to increase your website traffic, you could focus on these key KPIs: Sessions/Website Visits: The total number of times someone visits your website during a given period. Unique Visitors: The number of distinct individuals who visited your site, providing a clearer picture of your site's reach. Pageviews: The total number of individual pages viewed during the same period. Of course, there are qatar numbers other metrics you may want to keep an eye on to fully understand your performance. Luckily, with Google Data Studio, you can easily add all the KPIs that matter most to your campaign goals. Below are the most common KPIs to include in your SEO dashboard: Impressions An impression occurs when someone interacts with your ad, landing page, or website. The level of interaction can vary from scrolling past an ad to staying on a landing page for a period of time. GSC Impressions In Marketing 101, you might learn that impressions are one of the most basic marketing analytics.

And while some marketers are quick to dismiss impressions as a vanity metric, they are quite useful for observing the popularity of your content. Therefore, adding this KPI to your SEO dashboard can give you a great insight into how your target audience interacts with your current campaign. Keywords Think of keywords as the exact terms your target audience types into the Google search bar (or any other search engine). In other words, keywords are search terms that people use to find information online. And the idea behind SEO is to choose the right keywords for your products and services and rank for them. The higher your ranking, the more visible you will be to potential buyers. Keywords - Google SERP For this reason, keyword data is an important KPI to add to your SEO dashboard. Here is a short list of keyword data to keep an eye on: Search Volume.