Through one or more levers, this marketing method of capturing contacts makes it possible to obtain a more or less in-depth identification and qualification of the profile of prospects desired for a company.
LeadGen allows you to find new prospects in a targeted manner by integrating them into a specific, sometimes even hyper-personalized , marketing and sales system to accelerate the sales process and thus encourage them to take action more quickly.
Whether it's to stand out from the competition, increase your customer portfolio or convert your prospects into customers, there are plenty of reasons to integrate a lead generation strategy within your company with the help of an external service provider!
Is cold calling really effective?
Telephone prospecting or teleprospecting is a common practice for many armenia telemarketing data companies, regardless of their sector of activity. It is a commercial activity of prospecting by telephone, a telemarketing action, which can be carried out either in a call center, at home, or directly in a department integrated within the company. This practice is commonly implemented in order to sell products or services directly to prospects.
However, phoning has a rather bad reputation. Mass calls, cold calling, approaches close to scams, low quality of exchanges, repeated phone calls, telephone prospecting now shares a negative image and vision with the public. In aSalesForce study, it emerged that 85% of the people approached had a negative opinion about the phone call. On the BtoB side, the observation is the same, SMEs are overwhelmed with letters, phone calls and multiple reminders from telemarketers, without much relevance to their needs.
Thus, telephone prospecting is becoming more and more “old school” and complicated to set up given the increasingly rapid changes in consumer behavior and their demands (personalization of the relationship, for example). Although this sales technique remains a strategy to consider for obtaining new customers, it may be time to find a more relevant and efficient solution, such as with LeadGen .
LeadGen: an effective way to find new prospects
It seems that cold calling has had its day. Fortunately, other lead generation strategies and solutions exist.
For example, by purchasing qualified leads directly from an external service provider specializing in this area, you are doing thelead acquisitionwhose needs (logically) perfectly match the product or service you offer.
At hipto, we offer you to buy exclusive, ultra-qualified and GDPR compliant leads, ready to convert. Far from traditional lead generation methods, we have developed a totally unique solution on the market combining the power of social networks with conversational marketing for a 100% personalized prospect experience . Thus, thanks to our lead collection system, you ensure that you receive quality contacts that are easy to convert, directly into your CRM.
Obviously, you will have your part to play when receiving the purchased leads, it will be your turn to transform them to conclude the sale. So make sure that your sales teams are well trained, because to convert a lead it is necessary to have the right argument and the right posture . For this, we can also help you, so do not hesitate to contact us.
Ready to revolutionize your LeadGen with hipto?
"Cold calling is dead" as we often say at hipto! Prospecting methods have changed, and companies
