KPIs in Email Marketing

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Success can only be measured if you know exactly what you want to achieve. Therefore, to determine the effectiveness of your email marketing , you should first define the right goals.

Here are some possible goals for email campaigns:

traffic generation
You can use email campaigns to alert your readership to a new blog post, event, or anything else. Companies with large mailing lists rarely worry about generating website traffic because they know they can boost traffic with a single email.

lead generation
Are you hosting a webinar or have a new offer for your customers? Emailing spain telegram mobile phone number list the people on your list is one of the best ways to generate new leads and fill your pipeline in no time.

Active dialogue with your target groups
To keep your email list growing, you need to send your audiences regular, informative, value-added messages that share your expertise and help them solve problems for free. Free email content lets you demonstrate your industry expertise, strengthen relationships with your leads, and encourage loyalty, which in turn will increase sales and referrals.

sales promotion
Are you launching a new product or holding a Black Friday sale? Nothing boosts your sales better than a targeted email to a group of interested people.

gathering feedback
Want to know what your customers think of your brand or your product or service offering? Send out a survey via email and you'll receive tons of feedback in no time.