if you are a marketing manager for an e-commerce business, one of the biggest challenges you will likely face is rationalizing every penny you spend.
and you weren’t entirely sold on the idea of foresight. but if you do decide to revise your marketing budget, do it for something where you can measure the return on investment.
if companies are experiencing significant budget cuts, marketing objectives need to change. instead of focusing on awareness or trying to differentiate and position your brand, focus exclusively on consumers who are already intending to buy.
they are the ones most likely to buy from you during times like this.
seo and e-commerce, you can demonstrate the success of your choice
by relying on seo for your e-commerce you can demonstrate the success of the investment. how? by observing the number of visitors or sales from your website. this will help you improve your budget based on changes in consumer behavior.
in such uncertain times, the key to success is responsive chinese overseas australia phone number data marketing that mirrors consumer behavior.
how can you change your seo strategy to align with evolving consumer behavior?
practical example . suppose that google analytics data tells us that users who search for a certain keyword have a higher propensity to purchase than those who search using other keywords.
you can use this reasoning to optimize the content of your product pages for the right keywords . start climbing the serp like this!
3. scarcity and shortages drive e-commerce sales
no one will ever forget the kind of rush to buy that we experienced more or less everywhere in the first days of lockdown. endless queues and hours of waiting to enter supermarkets. but above all the storming of goods never considered before such as masks and amuchina .
seo e-commerce amuchina easy web marketing
who would have thought that such abundant and readily available products would become scarce so quickly? typically, when goods become scarce, people start searching online . in the us, all the keywords related to toilet paper have started attracting more searches.
so, after the pandemic, when things return to normal, there is a high probability that demand will exceed supply . the current reduced production in the manufacturing sector means that when the need to buy grows, there will not be enough products for everyone.
as items become more scarce, consumers will look for online alternatives . depending on the type of e-commerce business you run, you may see an increase in sales if you apply seo to your website for keywords that are most searched for in-shortage items.
monitor current trends and forecasts of what might be considered scarce products. start working to improve your e-commerce seo and search engine rankings for the topics that concern you.
