If you are an online businessman , in this article you will get the secret to win the competition. The way is by doing market research !
The words may sound a bit complicated, but don't worry , in this article you will understand it in simpler language. So, in the end you can apply it to improve your business performance.
What are the market iran telegram phone number list research methods? And how to do it? Before going any further, let's take a look at the definition of market research first, okay!
Understanding What Market Research Is
For those who are not familiar, perhaps now your brain is already swimming with the question 'what is market research?' Here's a simple description:
Imagine you are going to sell birthday cakes. Before making the cake, you definitely want to know what kind of cake and what kind of model is trending , right? Well, that is a simple description of market research activities .
In essence, market research is the process of gathering information about the market, customers, and competitors to make better business decisions. For a more complete explanation of market research or market analysis , you can read the article at this link , yes!
Method Market Research
In conducting market analysis, you can use several of the following market research methods . Let's discuss them one by one!
Observation
Observation is a market research method where you observe customer behavior directly.
For example, you can see how customers interact with the products your business offers. Or you can also see how customers respond when they see your business product advertisements.
Survey
Surveys are one of the most common market research methods. You can collect data from many people using a questionnaire that you have designed beforehand.
Surveys can be conducted online or offline according to the needs you wish to fulfill.
Interview
The next method is an interview, where you ask questions directly to respondents or customers. This method really allows you to get more in-depth and detailed answers regarding what you want to explore.
Fokus Group Discussion (FGD)
FGD is a method where a small group of people gather to discuss a particular topic. This method is useful for getting various views and opinions from various points of view.
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Data from FGD tends to be more complex, because it involves several people to discuss. In addition, you can also observe how their expressions are every time they ask questions or give opinions.
6 Ways to Market Research for Online Business
Now we enter the core of this article, namely how to market research or the stages that business people must go through to conduct market research . Read this article until the end, okay!
Identify Problems and Determine Goals
First of all, the way to market research for your online business is to know what problems you want to solve. This is an important first step because it will affect the method and purpose of the market research that will be carried out.
