Additionally, generating positive reviews on platforms like Google, Yelp, and mom database Facebook can improve local search rankings and build credibility. Voice Search Optimization With the rise of voice-activated devices like smartphones, smart speakers, and virtual assistants, voice search is becoming an increasingly important aspect of SEO. Optimizing for voice search involves focusing on natural language queries and conversational keywords, as users tend to phrase voice searches differently than text-based searches. Long-tail keywords and question-based queries (e.g.
, “What are the best running shoes for women?”) are more likely to be used in voice searches. Businesses can optimize their content to answer these types of queries in a concise and clear manner, increasing the chances of appearing in voice search results. AI and Machine Learning in SEO Artificial intelligence (AI) and machine learning are playing an increasingly prominent role in SEO. Search engines like Google use AI algorithms (such as RankBrain) to better understand user intent and deliver more relevant search results.
