Alexander Kuleshov

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Jokes and anecdotes do not let us forget that Russian consumers are used to seeing a catch everywhere and believe that they are being deceived. But the facts are known: some sellers inflate prices in advance so that they return to the usual level during the sale. Such a discount will seem big to the consumer. Recently, the situation has begun to change, and this happens less and less often. Evidence can be considered the fact that on the C-monday.ru platform since 2016, only in three cases were offers hidden due to artificially created discounts. It is worth remembering that there are opportunities to check the price of a product, compare prices on different sites and find out whether we are really dealing with a good offer.

As for online, you need to look at the starting price of the product and the size of the discount that is offered within the "Black Friday". The cost of a good course or program will, of course kuwait mobile phone numbers database , be higher than the cost of a fashionable wardrobe item in a store. Here you need to focus on the actual benefit.

In any case, despite the difficulties that stores may face, the work done will increase not only their revenue, but also the number of future customers.

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Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
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How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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The difference between the Black Friday promotion and regular discounts
What is the difference between a regular sale and Black Friday?

A clearly defined date: a Friday at the end of November.

Short duration of the event. If you stretch the campaign out for a long time, it will become less effective.

Significant discounts. If we are talking about online sales, another promotion format will not work, users expect a big price reduction.

Planning: Such a large-scale action should be planned as early as possible to allow time for preparation.

Black Friday is not only about sales, but also about marketing. It is a convenient time to attract consumers, including luring them away from competing organizations.