However, this must be presented not only in

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And this, of course, might have become a growing challenge for some marketers and companies that still do not see diversity, equity, and inclusion as a fundamental matter to the brand. In another survey by Adobe, 38% of respondents said they are more likely to consume products and services from brands that show diversity in their ads, and 34% have boycotted a company or brand at least once because they don’t feel their identities were represented in the companies’ advertisements or actions. So, I guess we can say it’s undeniable: to really connect to your audience, it’s necessary for brands and companies to represent their views and opinions.


advertising and Marketing campaigns — it’s not enough just to raise a flag or talk about it. Real nepal phone number data actions have also become a fundamental piece for the growth and recognition of brands that want to stand out in the market. Representation is a lot more than a Marketing tool Here’s the key mindset: although diversity is a very present theme in business lectures, films, news, and advertising itself, it should not be treated as a good Marketing strategy, but as a necessary form of inclusion and respect.


Many times, brands might have misunderstood the message. It’s the case of the beauty products company Love Beauty and Planet (owned by Unilever group). Even carrying a clear reference to sustainability in its name, the brand was involved in controversies related to the ingredients of its cosmetics not being as “organic, vegan and clean” as their consumers thought they were, and the brand not being completely free from animal cruelty. The consumer can see if your message is really meaningful. No fingers pointed here. What I really want you to reflect on is Love Beauty and Planet consumers do not consume their products just because they like them.