So what are the differences between the individual services?
SEO agency deals with positioning
… primarily from a technical perspective. Such a company will be a good partner for you if you want to focus on positioning your company korea telegram phone number list website. That is, on ensuring that links to it appear high in Google.
There are many elements to achieving this goal, including:
optimizing the website from a technical perspective – this includes improving its code, removing “barriers” that extend the loading time of the website or increasing its security level,
in-depth SEO analytics, which aims to precisely select key phrases for positioning,
(very often) website reconstruction – so that it gains a clear map of tabs adapted to UX and SEO requirements,
acquiring external links to the website.
SEO agencies therefore focus primarily on the technical aspects of website positioning.
And what about content that needs to be prepared for a website, blog or external publications? They entrust this task to us – copywriters. Good cooperation between SEO specialist and content author is the foundation of effective positioning .
Check also: Brief for copywriter from SEO specialist
Two men looking at a tablet displaying charts.
SEO specialists deal with the “analytical” and “technical” side of positioning. A copywriting agency – preparing content that is consistent with their guidelines and supports sales.
…and the copywriting agency prepares the texts
While SEO specialists are responsible for the “technical” side of SEO activities, a copywriting company is responsible for the “creative” part.
Our job as copywriters is to translate the specification prepared by the SEO specialist into an engaging text. One that meets SEO requirements, but above all, reaches the customer and pushes them towards a purchase .
But be careful! The texts prepared by a copywriting agency are not only those created strictly for SEO – although currently all content that ends up on the internet should be optimized for this purpose. But that's not all. As specialists in the written word, we also prepare, for example:
specialist expert articles – those that are a good source of information and at the same time strengthen the image of our clients,
texts for company catalogues and other “offline” publications – e.g. for the press,
content for social media – both the content itself and slogans for graphics, etc.
This list is of course much longer. You can see for yourself, for example, by checking our projects – as a copywriting agency that has been operating on the market for over 12 years, we have worked on very diverse projects. Also those that are unconventional and require "going beyond the box".
Writing texts, what is it? What determines the scope of services of a copywriting agency?
The answer to the above question is: it depends. Here are the key elements that matter.
Copywriting agency business profile
There are copywriting agencies with different profiles of specialization operating on the Polish market. Among them, you will find companies that:
they focus on creating "background" SEO content - that of not very high quality, which ends up in e.g. website directories and similar services. The popularity of such activities is decreasing, because... weak content currently has little impact on both positioning and sales,
they operate mainly in the areas of "creation", i.e. creating advertising slogans, scripts for spots or naming (finding creative names for a company, its products or brands) - these are specialists who operate mainly in the "strategic" field,
specialize mainly in content management for social media – their services include, for example, managing Facebook or Instagram profiles, including interacting with the recipients of posts.
All of the above areas are of course related to "content creation".
However, the most sought-after specialists are those who prepare substantive content for websites, blogs and external publications .
Therefore, if you want the texts prepared for you to have sales, image and SEO value – trust an experienced agency that focuses on creating truly high-quality content.
Read also: Copywriting agency vs. full-time copywriter – cost comparison
The scale of a copywriting company's operations
“Copywriting firm” is a broad term. It includes both small entities, often freelancers, and agencies operating on a larger scale. And what is the difference between them from the client’s perspective? In my opinion, it comes down to three fundamental issues. These are:
awareness of the clients’ business needs – a professional agency understands the purpose of ordering texts: they are to support your image and sales, and not simply “to be published”. Therefore, copywriters create them with these expectations “in the back of their minds” – they adapt the content to SEO needs, but also to the expectations of your target groups and to communication goals at various stages of the sales funnel . Content that is created with such awareness and know-how, and not in isolation from business reality, is simply more effective and fits better into a broader communication strategy;
"processing capacity" - this is about how quickly the company can prepare the content you order. If we are talking about a freelance copywriter or a team of several people, you will usually have to arm yourself with a lot of patience. A larger agency, such as Sago Media, has a larger team of experienced copywriters. That is why we can provide relatively short lead times;
"substantive capabilities" - no one is a specialist in every field. Meanwhile, in many cases, preparing good content requires a copywriter who has experience in a specific field. For example, they know how to - in accordance with the law - write texts for the cosmetics industry or for lawyers. Or they know more about photovoltaics, Marvel comics, preschool didactics or industrial automation. It will be easier to find such a person in a larger copywriting agency.
