How to choose a good domain name
It is not easy to choose your domain name correctly, because it is this address that gives the first trend that your site wants to assert for a search engine. The natural referencing of your site is based on several important criteria that Google (or Bing, Yahoo, Qwant ...) will condense in order to bring out the most relevant results of an internet search. These criteria are called hot zones , and I give you a thousand guesses, the domain name of your site is one of them.
Domain Name Explained
The keyword that makes you stand out
The goal is to insert a keyword that can highlight your business. A printing azerbaijan telemarketing data company or a sawmill, for example, have no reason to deprive themselves of adding " printing " or " sawmill " as a prefix in their domain name. As a result, Google more easily integrates your site with a vocation to talk about this field, and thus makes you more relevant in the information that the user is looking for. Simply type " printing " on Google to realize that the sites presented in the first results mainly contain print or printing in their domain name. But do not think that a domain name that does not represent your business will penalize you. The quality of a site is not based solely on the address of your site, but it is a technique that allows you to give a little boost against all your competitors.
The right domain name extension
If the domain name plays a role in the impact of your positioning, what about the extension to choose? Today, nothing prevents you from using .fr rather than .com (or .net, .org, or other more exotic extensions) for your website. Instead, think about the target you want to reach to choose between a .fr or a .com.
For a site targeting a French-speaking audience, there is no constraint between .com and .fr
If you have an international target, favor .com
A multilingual site can use .com and use one directory per language
What not to do!
Exact Match Domain
The simplest technique is called an EMD (Exact Match Domain). Google knows how to recognize the abuse of words representative of your activity in your domain name. This action consists of your domain name containing one or more keywords significant to the theme treated by your site. So do not call your site "imprimerie-numero-1-reims.com" or "best-pizzeria-reims.fr", because too many significant terms will alert search engines that you are abusing the rules when a user searches for these terms. There was a time before 2010 when this technique worked. Today, Google penalizes and devalues sites in search results that use this technique.
