editor-in-chief of the newspaper Investir , three major trends will emerge stronger from the coronavirus crisis: the environment, health and digital. With regard to digital, we can identify several factors on which companies have experienced major upheavals that have led to major digital needs:
Benefit from an online presence and communicate online austria telemarketing data in order to stay in touch with customers and preserve your reputation .
Implement all the systems that facilitate teleworking for employees (remote VPN access, secure servers, videoconferencing tools in particular).
The use of SAAS (Software as a Service) software available via internet access to enable accountants, engineers and architects to continue production work from home.
When the lockdown was announced, companies that were not yet equipped found themselves considerably under-equipped compared to competitors who had set up systems that enabled them to communicate, but also to produce and continue work.
The website: a new commercial tool
Never before have companies had to face such a situation: the manager and salespeople find themselves cloistered at home and unable to visit their customers and prospects. In these conditions, there was only one solution to continue the prospecting and promotion of the company's commercial offer: communication through dematerialized media. In other words, communicating on the internet , through a website or social networks, if they are relevant to your company .
Since the beginning of the lockdown, the equation has been simple: no website, no visibility. You can certainly maintain relationships with your customers by phone, but nothing allows you to continue the promotional effort. As such, we can expect companies to realize the importance of an online presence, a natural extension of their presence on other commerce and/or communication channels.
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Standing out in the jungle of websites
Once companies have their own websites, a new question arises: if your company and all your competitors have a website, how do you hope to differentiate yourself from your competitor offering substantially similar products? How can you hope to become number 1 on search engines in order to gain the upper hand over your competitors?
In the same way that your sales pitch and the quality of your products allow you to differentiate yourself, the customer has the right to understand your differentiation by consulting your website. And this is where one of the keys that will allow you to differentiate yourself lies: by deploying methods and techniques that will allow Internet users to find your site more easily, you give yourself the opportunity to become a reference on the Internet and to be positioned in first place on Google or on search engines.
