How to Increase the Performance of Your Product Sheets

[khatunhumaira]

Now that we have seen the main “endogenous” optimization factors, let’s take a quick look at the “exogenous” variables that have a strong impact on the positioning of our products.

Sales are King
From countless tests it's now clear that nothing moves the search ranking needle like how you can use this database effectively sales, and in particular, sales velocity relative to the competition

The first step to driving sales is to drive traffic, both internal and external, to your Amazon listing. You can generate internal traffic through Amazon PPC and external through external ads such as Facebook, Google Ads, or simply referrals, but beware of spammy behavior and bad practices, which can be easily detected and penalized.
Reviews are Queen
If sales are king, then reviews are queen. Amazon knows that customers rely on reviews to make informed purchasing decisions, which is why they have worked hard on fake review services. And because of this, reviews have a huge impact on product rankings in search results.

Bottom line, do everything you can to get honest and unbiased reviews as soon as possible: implement an email feedback sequence to buyers, send personalized emails that help develop a relationship with customers and elicit honest feedback and reviews.

Again, there are various tools that can help you manage follow-up, such as Feedback Genius and Salesbacker .