Regular sales audit allows you to

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There are conflicts between the marketing and sales departments.

Most of these signals can be seen in regular reporting. Therefore, if at least one of these indicators is encountered, it is necessary to organize an audit.

What are the benefits of auditing?
Regular internal auditing is a good preventative measure that will allow you to identify growth vp purchasing officer email lists areas, optimize processes, adjust your marketing strategy, and possibly identify failures in automated processes before they begin to affect revenue decline.




introduce a culture of continuous development and improvement of business processes into the organization

improve overall sales efficiency

get benchmarks that all team members can use as a reference

supplement training programs with real cases obtained during the audit

adapt sales and marketing strategies to market changes and audience demands

better understand the customer journey and redesign processes based on insights

improve customer satisfaction

According to expert estimates, an audit already in the first quarter after its implementation allows for an increase in sales by 25% and a 40% increase in customer retention.

How to Conduct a Sales Audit
First, you need to do some preparatory work:

Identify a team of auditors - best if they are your own employees. Form a working group from different departments, including colleagues from sales, marketing, finance and operations management.