How to install Facebook Ads retargeting code?

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The process of installing Facebook Ads retargeting code in GTM is a little different than what we saw with Google Ads, as there is no “Facebook Ads” option as a GTM product.

So, start creating your Tag as normal. When choosing the product, select “Custom HTML Tag”.



In the Tag configuration field, you will need to copy and kenya phone data paste the code for your Facebook Ads custom audience.

To find this code, follow the instructions:

Access Facebook Ads Manager , the advertising manager
Go to the “Tools” > “Audiences” section
Select your custom audience list
Click on “Actions” and select “Display Pixel”
Copy the code that appears
Paste the code into the Google Tag Manager configuration field.



The rest of the process of setting up and creating your Facebook Ads retargeting tag is exactly the same as we saw with the Google Ads remarketing tag.

Other GTM features
Google Tag Manager is an extremely versatile tool.

As you can see, it's easy to use it to send behavioral data from your website users to Google Analytics, and to add Facebook Ads and Google Ads remarketing codes.

However, the GTM's functions go further.

The list of products that work with this tool is extensive, and if you want to integrate with programs that are not on this list, you can use the custom HTML options, as is the case with Facebook Ads.

In addition to the uses mentioned above, GTM can be used with A/B testing tools such as Optimizely and Google Analytics, data analysis tools such as Kissmetrics and Crazyegg, and many others.

Nowadays, knowing how to use tools such as Google Analytics, AdWords and Facebook Ads is essential for a digital marketing strategy that generates real results.

Many marketers don't know how these programs work, and end up missing out on opportunities that could make a huge difference in traffic generation and conversion rates.

Therefore, always look to learn about tools that you can use to manage and monitor the results of your website or blog.

One of the most important is Google Analytics, which we have used for the previous examples.

If you don't know how to use all the features of Google Analytics, you could be missing out on great opportunities to learn about your website visitors.

Download our Complete Guide to Analytics to clear up all your doubts!