The importance of the slogan as one of the main elements of brand identification

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When we mention a particular brand, it is common for references such as its Visual Identity (IDV) and certain words to come to mind. In the case of McDonald's, for example, we connect it with the iconic yellow M and, among other associations, also with the phrase “I love all this so much”.

This phrase is conceptually called a slogan . And if an IDV translates - from a visual point of view - a brand, we can say that the slogan translates it from a verbal point of view. Put this way, it is possible to see the great importance of this advertising element. However, some brands still do not have a slogan or do not publicize it enough for customers and employees to identify it clearly and instantly.

Hoff and Gabrielli classify a slogan as a “concise and striking gambling data qatar formula, easily repeatable, that summarizes the concept or differential of the product/service or brand”. In theory, this is the verbal advertising element that we remember the most. Among other examples, we can mention “the world is more beautiful with you” (Natura), “teaching and learning” (Unifor) and “come be happy” (Magalu).

If your brand doesn't yet have a slogan to call its own, here are some tips on how it should be: concise, euphonious, simple, clear, original and easy to remember . Look for a copywriter to develop another element of differentiation for your brand.