Words that seek to create a sense of urgency

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Words that create a sense of urgency harm your relationship with the consumer. If they need your service and decide to buy, they will do so in their own time. If you try to rush them, you can cause discomfort and lose credibility. Some customers may even flee your database.

For this reason, do not use expressions like " Do it now ", " Urgent ", " For a limited time " or " What are you waiting for? ".

Words that indicate free or discounted
For some time now, scammers have been trying to trick consumers nigeria phone data with freebies and discounts. So, when receiving an email with words like " Best Price ", " Free Access " or " Special Promotion ", the user will surely delete the email and possibly block the sender's address (that is, if your email is not caught by the anti-spam filter first).

Words that generate trust in the user
Building trust is a job that takes time . Using trust-building words in the subject line of your email won't magically gain you credibility. That's what email marketing, newsletters , and other digital marketing strategies are for.

Avoid phrases like " 100% satisfied ", " Risk-free ", " Join millions of people ", " Satisfaction guaranteed " or " This is not spam ".