Marketing to customers: how to manage the post-sale journey to take full advantage of your customers' potential

[zihadhasan011]

It is necessary to understand the new marketing funnel in order to propose successful actions that have a positive impact on marketing strategies and customer relations, which can (and should) be allied. Understand everything on the subject!


On May 10, 2018, Hubspot, the company whose founders developed the entire Inbound Marketing methodology, officially announced that the marketing funnel no longer corresponded to current needs , launching the concept of " Inbound flywheel ".

I like to translate this term as "marketing cycle" because I believe south africa phone data it best reflects the idea that I intend to better unravel throughout this text.

And what does that mean for all of us who deal with marketing?

Well, today we live in a world where people are highly connected, and the impact they have on each other is not something that can be ignored.

Therefore, it is essential to take care of the experience that your clients will have when interacting with your company, since their success is the main reflection of your brand.

If you're not concerned with this, now is the time to start doing so.

This movement has become so important that entire areas, such as customer success and support, have become increasingly essential in the market.

But the truth is that everything starts with Marketing and one of the biggest mistakes you can make is to leave it out.

And just to go back to what I said at the beginning, that's exactly what Hubspot means by that change of stance.

So, if you want to stop getting clients as if that were the only goal and start building your company around them, growing together, just continue with me!

In this text I will show you how Marketing can take a key position in this new moment.