Step 1 : Go to your Google Analytics profile, select the Acquisition tab, and navigate to Campaigns and Organic Keywords. Step 2 : Decide carefully the time period for which you want to create a performance report as you can only analyze organic keywords for a pre-determined period. Typically, individuals monitor web traffic over a four-week period. Step 3 : Once you have selected the specific parameters, click on Pivot Table to generate a table similar to the one shown.Now that you have visibility into performance metrics across all search engines, you can use this data to better tune your Google ads and find words that might get you more clicks and improve your rankings.
You can further optimize your pivot table by using more refined segments, such as branded and non-branded keywords, or keywords starting with specific letters.
For example, an ecommerce store owner can look at the ecommerce section of the organic search report to see their revenue. A PPC specialist can go to Traffic Sources -> Search to better understand their paid keywords. Time frames can be compared to see how they compare.
Finally, you can monitor how your Google Adwords keywords are performing by going to the tab called Advertising -> Adwords. This is useful because it allows you to set up a pivot table with two important metrics: Revenue per Click and ROI. Understanding these two values makes it easy to see how much money your keywords are generating.
It's clear that monitoring your keyword performance in Google Analytics can provide you with useful information, such as which keywords are generating the most traffic, what your most profitable PPC ads are, and even how much revenue Google AdWords can bring to your business.
