YouTube Maximum duration: up to 12 hours

[zihadhasan011]

Ideal duration: 2 minutes
Fun fact: more than 1 million hours of videos are watched on YouTube every day
Although the default length of a video on YouTube is 15 minutes, you can increase that limit by verifying your account.

With this, the maximum duration becomes 12 hours.

To explain the ideal length on YouTube, let's think about the great advantage of the social network: personalization .

The user is free to browse through his or her preferred content at any time. In other words, he or she is the one who has the direction.

This is even more important on YouTube, a platform where users turkey phone data are surrounded by other video content options .

For this reason, instead of creating just one long video with various explanations, try to focus on playlists and break it up into smaller pieces of content.

In this way, the user has the possibility to choose to see them in the sequence and at the desired time.

Check out how to get results on YouTube with the complete ebook about the platform .

Facebook
Maximum duration: up to 4 hours
Ideal duration: 1 minute
Fun fact: 85% of Facebook users watch videos without sound
Despite having a considerable maximum length, videos on Facebook have better engagement rates when they average 1 minute.

The explanation is simple.

When scrolling through their news feed, users intend to absorb a large amount of information, not focus on a single piece of content for long hours.

The expression snack is perfect for drawing an analogy with Facebook videos.

Users use social networks during breaks at work, in line at the bank or occasionally while chatting with friends.

When browsing Mark Zuckerberg's main social network , the goal is to sample snacks.

None of this prevents you from inviting the user to consume more extensive content at another time.

One suggestion: this practice is not valid for live videos, which, due to their power of engagement and participation, can be longer.

Check out how to get results on Facebook with the complete ebook on the platform .

Ebook Marketing on Facebook
Download the free guide on practices and tips for communicating on the social network

LinkedIn
Maximum duration: up to 10 minutes
Ideal duration: between 30 seconds and 5 minutes
Fun fact: On average, employees are 75% more likely to watch a video than read emails, documents or articles on the web
The business-oriented social network has the largest recommended time difference margin.

This is because both longer and shorter videos can be used to delight followers.

The important thing to keep in mind is that each segment and topic has its own characteristics.

Educational videos can be longer, while quick tips also fit the platform.

Because of this variable, it is recommended to keep an eye on the numbers in order to adapt to the audience.