How to make social videos?

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To make successful social videos, it is not enough to have just a good production behind it, but also a good engagement with your audience. Below we bring you some tips on how to do it.

1. Go for simplicity
It is common for people to consume content on social media quickly, as there is much more content being produced on these channels than one is able to assimilate.

So, to stand out from the crowd, create simple and direct callouts for your videos, making it easy for people to understand what they are about when they first appear on their timeline.

Obviously, this adaptation will vary depending on the social network. uk phone data Instagram and Twitter, for example, require a shorter attention span, so videos should be shorter. Facebook and LinkedIn, on the other hand, allow for slightly longer videos, although it is also interesting for them to be simple and immediately understandable.

2. Keep trends in mind
Even if you know how to use online video, you still need to be aware of what people are talking about on social media so that your content is relevant to them. That includes news, memes, updates, and topics that might catch your audience's attention. So, when putting together your social media calendar, keep those trends in mind.

Remember, too, that each social network has different trends. Twitter, for example, may be going through a completely different moment than Facebook. If you can devote your time and attention to each network, great! If you can't, find topics that can be shared across all channels and bring good results.

3. Emphasize your visual identity
Some people think that using bright colors is the way to get attention on social media. However, it is best to use your brand colors. By analogy, the same should be true for your videos.

You can use brand colors to create the backdrop for your videos, for example. It's also essential that they all have visual points in common, so that anyone who sees them on their social media timeline can immediately identify that it's your video.

4. Insert calls to action in your videos
You don't just make videos for the sake of it, but rather to achieve a goal you have, right? That's why you should try to put a call to action at the end of your videos, just like you probably do with any type of content.

The type of call to action can vary depending on the purpose of the video and the social network on which it will be posted. To lead the visitor to a capture page , for example, networks like Facebook and Twitter are more suitable than Instagram, which does not allow inserting clickable links (except for the bio, sponsored posts and, in some cases, Stories).