What is a WhatsApp Business Solution Provider?

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What is a WhatsApp Business Solution Provider?

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A WhatsApp Business Solution Provider is a third-party company, typically a marketing platform or CRM solution, that’s recognized by WhatsApp and allowed to connect to the WhatsApp Business API (also called the WhatsApp Business Platform). This means you can use your provider’s advanced features for WhatsApp marketing in your campaigns, without contact or sending limitations.

Until recently, WhatsApp didn’t let marketers send broadcasts or mass advertising messages to WhatsApp users. Brands could only use the channel for customer support conversations.

It didn’t stop some apps from offering WhatsApp marketing services without approval or support from Meta though. Then WhatsApp announced the official launch of WhatsApp campaigns and expanded its marketing capabilities for business. Now, the messaging app is one of the best communication channels for companies of all sizes.


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Marketing features are now available inside the WhatsApp Business app interface and through the official WhatsApp Business Platform (formerly API). If you choose to run campaigns through the app, you’ll face quite a few limitations. One of them is a limit of 256 contacts per broadcast list – a serious problem for a company with 10,000 contacts on the mailing list.

Moreover, WhatsApp Business only lets you reach people that have added you to their phone contacts, which limits your marketing campaigns. On the contrary, the WhatsApp Business Platform lets you reach opt-in contacts just like you would do with email marketing.

Learn more about the difference between the WhatsApp Business app and WhatsApp Business Platform.

Unless yours is a microbusiness, you’re most likely to choose WhatsApp Business Platform for business messaging.
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