Black Friday, Cyber Monday, Christmas, Winter Sales… major commercial events are coming one after the other for e-retailers.
And it must be said that the fourth quarter of 2021 is a strategic period. According to calculations by FEVAD, the federation of distance selling sites, e-commerce sales should reach 130 billion euros, including 38 in the last three months of the year alone, an increase of almost 15% compared to the 2020 financial year.
Summary
A mobile first E-commerce?
According to FEVAD calculations, mobile represented 40% el Salvador telemarketing of transactions in France in 2020 and is expected to show growth of +20% this year. According to Médiamétrie, mobile is already the primary channel for consulting e-commerce sites, and is used by 62% of visitors to F, 69% of those to Cdiscount and even 72% of visitors to Amazon.
In China, for example, mobile already accounts for 80% of transactions. And this proportion even rises to more than 90% during “Singles’ Day”, the Chinese equivalent of Black Friday, organized by Alibaba.
With the evolution of post-pandemic usage, the threshold of 50% of e-commerce transactions carried out on mobile could therefore be crossed as early as this winter, which could shake up the practices of e-retailers who do not yet offer a 100% responsive experience.
