What problem does your content solve?

[sharminakter]

Traffic data doesn’t tell you where these visitors are in their buying journey. A customer coming from an organic search may already be aware of your product, while another coming from the same channel may have never heard of you.

When creating content for a marketing channel, you need to plan for all stages of the marketing funnel.

Successful content should not only reach your audience, but also inspire them to take action by illustrating how they can benefit from your product or services.

Ask yourself what problems your products or services indonesia telegram data help customers solve. You’ve used your customer data to understand what they like and what interests them. You’ll also need to understand what they don’t like, what problems they face, and what they hope to avoid.

One way to gather data on problems is to study the questions people ask about your product or industry. There are several keyword research tools that can help you spot common search queries or questions, such as Keyword Magic Tool .

Open the tool and start with a target keyword related to your product or service. In this example, we searched for the phrase “leather shoes.”

Keyword Magic Tool questions
The tool returns a list of related keywords and their metrics, such as average search volume, keyword difficulty, and any features included in the SERP page for the keyword. Use the toolbar to get the most frequently searched questions.

In this example, the phrase “how to soften leather shoes” is searched 590 times per month. People searching for this phrase have an obvious problem they want to solve (leather shoes that are too stiff). They are likely early in their buying journey and are looking for solutions or help.