However, Google has many opportunities that it can use to consolidate

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Google is one of the largest technology companies in the world, with a market capitalization of over a trillion dollars. This tech giant has invested in many different sectors, including search, entertainment, autonomous vehicles, mobile/smart devices, and cloud computing. Some of its key strengths include a fast and reliable search engine, a well-known brand, and a strong financial position to take advantage of market opportunities.

Some of Google's threats and weaknesses include emerging technologies in AI and machine learning, privacy employment data concerns, cybersecurity, spammers and bots, over-reliance on advertising revenue, and stiff competition from other players in the same space.

its position at the top while attracting new customers and clients. These opportunities lie in the areas of AI, cloud computing, autonomous vehicles and the wearable markets.