The pandemic has changed consumer behavior and businesses’ sales strategies. To cope with the surge of shoppers moving online, more places to sell online have emerged . Data shows that 47% of purchases worldwide are made through web platforms .
The digitalization of our consumption has allowed products and services to be sold anywhere, hence the growth in sales for most businesses.
What is a marketplace?
Marketplaces are open spaces where customers can search for various products without leaving the site. One of the best-known examples is Amazon.
These marketplaces offer variety , price comparison , and a simpler shopping experience . From faster customer service responses to customized shipping, marketplaces provide benefits for both the user and the business.
Why sell on marketplaces?
Marketplaces provide an additional channel for marketing self employed database selling products and services. Companies have the opportunity to showcase their brand on a site that is already trusted by customers . This is generated not only by the reliability of the platform itself, but also by the variety of opinions left by other users .
A 2021 survey by Making Science shows that those who sell products on a marketplace get 38% more ROI than those who only use their own website. In addition, those who sell on two marketplaces increase their revenue by 120%.
What is sold and the availability of products is also an important factor that determines a good e-commerce strategy. E-merchants can increase their sales by using a platform that creates, optimizes and distributes information to their main channels.
Marketplace or e-commerce?
An e-commerce site may seem like a must for any brand selling online. However, today's e-commerce is proving that it is possible to achieve success using only foreign markets as a sales channel.
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