Authentic email marketing requires a human touch. Because brands are faceless argentina phone number resource entities, so it’s tough to demonstrate their authenticity.Haircare brand oribe is evidently well aware of this. It often shares emails from president and co-founder daniel kaner to mark key company milestones, such as its th anniversary:oribe authenticity email marketing for ecommercebut authentic, human messaging shouldn’t just come from your senior leadership team.Dtc fashion brand chubbies places its regular employees front and center of its email campaigns by attributing every email it sends to an individual team member:chubbies authenticity email marketing for ecommercethat way, customers feel like they’re getting to know the whole chubbies team.
Still, putting a human name on your emails will only get you so far. At some point, your audience will want to hear from an even more authentic source: other customers.User-generated content (ugc) is one of the most powerful forms of marketing. So much so that percent of consumers would be more likely to buy from a brand if it incorporated more ugc into its marketing initiatives.This strategy is especially useful for brands selling complex and/or high-ticket products and services. Why? Because those customers are the most difficult to convert.
