Sell like magic with new AI Tools

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Over half of consumers in the UK want to be able to find review content that was written within the past month. And if a product comes up short, they’re likely to look for a different option. Over half (56%) of shoppers say that if all reviews for a product were a year or older, they’d be likely to consider a different product with more recent reviews.

Brands and retailers must make it a priority to consistently generate a steady stream of reviews across the entire product catalogue. Doing so ensures shoppers can always find a high volume of review reviews to fuel informed purchase decisions.

Review Volume is a Top Consideration

Nearly all (99%) consumers who read reviews consider the quantity available for a given product at least sometimes. And if there are no reviews available for a product, 80% say they’re less likely to buy it.

As such, brands and retailers must aim to generate a significant number of reviews – regardless of product category.

Consumers Want a High Volume of Reviews – But They Read Far Fewer

In an ideal world, consumers expect a large volume of reviews. A third (32%) want to be able to find at least 101 reviews for a product.

However, they’re often not reading that many reviews. Most read 25 or fewer when considering a product.

A high volume of reviews increases the chances a shopper will find content that’s relevant to them. Be sure your review display includes sorting, filtering, and search capabilities to help these shoppers quickly unearth the content that’s relevant to their needs and use cases.





Special thanks to our friends at PowerReviews for their insights on this topic.

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Apps & Integrations For Every Stage Of Your Subscription Program
by
Steve Hutt
2 minute read
apps-&-integrations-for-every-stage-of-your-subscription-program
In This Article
Integrations for those new to the game
Apps for growing ecommerce brands
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Taking your subscription services above & beyond
As more and more merchants are turning to ecommerce to fuel their business, creativity and innovation are pivotal for making your company distinct from others in the same industry. Online merchants are turning to a more modular approach through the use of integrations and apps for subscriptions in order to curate a seamless customer experience and efficiently manage subscriptions.