Where Consumers Will Shop Online This Holiday Season

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Millennials will drop more cash than any other generation, but will spend the lowest proportion (63%) online

Gen X will spend the highest proportion online (79%) of any generation.



Holiday Spend By Household Income

Total Anticipated Holiday Spend



Anticipated Online Holiday Spend



Power Pro Tip The highest income group will spend 340% more than the lowest income group

*Respondents were asked to consider all Holiday-related spend – including events / activities, gifts, meals – for responses to these questions



How 2022 Holiday Shopping Will Compare to Last Year
How is this year’s overall, online and in-store holiday spending expected to compare last year? Let’s take a closer look.

Total Anticipated Holiday Spend: 2021 vs 2022 (online and in store)

Do you plan to spend more or less on holiday shopping this year compared to last year?

Power Pro Tip Younger shoppers are more likely to plan an increase in holiday shopping than their older counterparts.














There are nearly endless online shopping options. Here’s a look at where this denmark phone number list year’s holiday shoppers will go online to check off their lists.

Top Online Destinations for 2022 Holiday Shopping





Top Factors That’ll Influence Holiday Shopping Decisions
Consumers will weigh many factors when shopping for themselves and others this holiday season. As in previous years, price and ratings and reviews consistently come out on top.

Top Considerations When Purchasing Gifts for Others

Familiarity with Products or Brands

Family/Friends Recommendation