Referral codes connect purchases to an Advocate

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Word-of-mouth is an age-old referral marketing strategy that has proved successful time and time again. But in the digital age, businesses are needing to take things up a notch if they want to stay competitive in their industry.

Referral programs can help you level-up your marketing strategy and bring in new consumers. They allow customers to become Advocates, who in turn are incentivized to refer their Friends. Referral codes are the cherry on top — they automate the process, so that you don’t have to keep track of these referrals yourself.

Key Takeaways

Referral codes can be used in referral links to make it easier for sharing
What Is A Referral Code?
A referral code is the custom code that connects purchases to an Advocate. It can come oman phone number list in the form of a vanity code, coupon code or personal URL (PURL), but its purpose is to identify — and then usually reward — Advocates for bringing in new customers.

Depending on how you set up your referral program, you may opt to use referral codes as coupon codes or links. Regardless, referral codes are an integral component of any successful referral marketing program.

Referral Codes vs. Referral Links vs. Coupon Codes
Though referral codes are similar to coupon codes in that both can activate a discount or a certain type of reward,

referral codes attribute purchases to an Advocate and
coupon codes do not keep track of referrals.
Referral programs utilize codes to keep track of conversions brought in by Advocates. Advocates are rewarded every time they successfully refer a friend using their referral code or PURL. Friends are incentivized by things such as coupon codes or account credit, and their conversion is linked back to the Advocate. The Advocate’s reward is then triggered after the Friend becomes a customer or enters their email, for example.